Category: DIGITAL MARKTING

SAP SuccessFactors(SF) Training

About Proerp Academy

Proerp Academy is a leading E-Learning Platform both Online and Instructor-led training(Offline).We have trained the students and professionals across the globe in different technologies like  SAP, Big Data Hadoop,Amazon Webservices(AWS), Business Intelligence and Analytics,Big Data Analytics, Data Science Analytics and Digital Marketing.

We have efficient and affordable learning solutions that is accessible to the millions of interested students and professionals across the globe.

About the Course:

Proerp Academy’s SAP SuccessFactors(SF) Online and Offline training will train the Students and Professionals  how to use SAP SuccessFactors(SF) Module effectively and efficiently.

This  SAP SuccessFactors(SF) training also helps the Students and Professionals to upgrade the skills to handle SAP HCM Activities like ESS,MSS,Recruitment,Time Management in the Cloud Environment.

This Course provides the skills and knowledge of experienced SAP HCM /SuccessFactors Certified Consultants and Experts.

This Course will provide you the necessary skills to implement SAP SuccessFactors(SF)in the Industry.

The Course provides you the overview of SAP SuccessFactors(SF) Module.

Training Objectives:

  • Introduction to Cloud
  • SuccessFactors Bizx Methodology
  • SuccessFactors Terminology
  • Home Page Acquaintance
  • Welcome Menu Options
  • Personalizing the Instance
  • Introduction to Organization Chart
  • Introduction to Position in the Organization Chart
  • Introduction to Data(.CSV Files)
  • Data Models:Corporate Data Model
  • Foundational Objects Configuration
  • Generic Objects,Cost Centers
  • Introduction to Proxy Management
  • Introduction to Employee Profile
  • Introduction to Role Based Permissions(RBP)
  • Introduction to Extended Markup Language(XML)
  • Introduction to Meta Data Framework(MDF)
  • Introduction to Pick list Management
  • Introduction to Time Off
  • Introduction to Goal Management
  • Introduction to Performance Management
  • Introduction to Analytics
  • Introduction to Social Collaboration
  • Introduction to Integration
  • Resume Preparation

 

Module 1

Introduction to Cloud Environment

Goal:

In this module,You will learn about Introduction to Cloud Environment.

Objective:

After completing this module 1,you should be able to:

  • Understand Why to use Cloud
  • Understand SuccessFactors Overview
  • Understand Talent Management Overview
  • Understand the Role of Professional Services Consultant

Topics:

  • Why to use Cloud
  • SuccessFactors Overview
  • Talent Management Overview
  • Role of Professional Services Consultant

Hands on:

  • Why to use Cloud
  • Overview of SuccessFactors
  • Overview of Talent Management
  • Role of Professional Services Consultant

 

Module 2

SuccessFactors BizX Methodology

Goal:

In this module,You will learn about SuccessFactors BizX Methodology.

Objective:

After completing this module 2,you should be able to:

  • Understand Accelerators
  • Understand Configuration Workbooks
  • Understand Estimators
  • Understand SuccessFactors BizXpert Acrchitecture
  • Understand Business Execution Process

Topics:

  • Accelerators
  • Configuration Workbooks
  • Estimators
  • SuccessFactors BizXpert Acrchitecture
  • Business Execution Process

Hands on:

  • Accelerators Concept
  • Configuration Workbooks Concept
  • Estimators Concept
  • SuccessFactors BizXpert Acrchitecture
  • Business Execution Process in Detail

 

Module 3

SuccessFactors Terminology

Goal:

In this module,you will learn about SuccessFactors Terminology.

Objective:

After completing this module 3,you should be able to:

  • Understand the Introduction to Instance
  • Understand the Introduction to Provisioning
  • Understand Partner Portal
  • Understand Community
  • Understand Success Store

Topics:

  • Introduction to Instance
  • Introduction to Provisioning
  • Partner Portal
  • Community
  • Success Store

 

Hands on:

  • Introduction to Instance Concept
  • Introduction to Provisioning Concept
  • Partner Portal Concept
  • Community Concept
  • Success Store Concept

 

Module 4

Home Page Acquaintance

Goal:

In this module,you will learn about Home Page Acquaintance.

Objective:

After completing this module 4,you should be able to:

  • Understand Portlets
  • Understand Dashboards
  • Understand Tile Browser
  • Understand how to Navigate Main Menu
  • Understand Welcome Menu
  • Understand To Do List
  • Understand Administration Tools

Topics:

  • Portlets
  • Dashboards
  • Tile Browser
  • Navigating Main Menu
  • Welcome Menu
  • To Do List
  • Administration Tools

Hands on:

  • Portlets Concept
  • Dashboards Concept
  • Tile Browser Concept
  • How to Navigate Main Menu
  • How to Navigate Welcome Menu
  • To Do List
  • Administration Tools Concept

Module 5

Welcome Menu Options

Goal:

In this module,you will learn about Welcome Menu Options.

Objective:

After completing this module 5,you should be able to:

  • Understand My Favorites List
  • Understand Search Functionality
  • Understand the usage of Help Function
  • Understand the usage of Tutorials

Topics:

  • My Favorites List
  • Search Functionality
  • Help Function
  • Tutorials

Hands on:

  • How to Create My Favorites List
  • How to use Search Functionality
  • How to use Help Function
  • How to useTutorials

 

Module 6

Personalizing the Instance

Goal:

In this module,you will learn about Personalizing the Instance.

Objective:

After completing this module 6,you should be able to:

  • Understand Welcome Portlets
  • Understand Company Logo
  • Understand Theme Manager
  • Understand E-Mail Notifications

Topics:

  • Welcome Portlets
  • Company Logo
  • Theme Manager
  • E-Mail Notifications

Hands on:

  • Welcome Portlets Concept
  • Creation of Company Logo
  • Creation of Theme Manager
  • E-Mail Notifications

 

Module 7

Introduction to Organization Chart

Goal:

In this module,you will learn about the Introduction to Organization Chart.

Objective:

After completing this module 7,you should be able to:

  • Understand Directory in Organizational Chart
  • Understand Resources in Organizational Chart
  • Understand Personal Card

Topics:

  • Directory in Organizational Chart
  • Resources in Organizational Chart
  • Personal Card

Hands on:

  • How to work with Directory in Organizational Chart
  • How to Create Resources in Organizational Chart
  • Personal Card in Detail

 

 

 

 

Module 8

Introduction to Position in the Organization Chart-1

Goal:

In this module,you will learn about the Introduction to Position in the Organization Chart-1.

Objective:

After completing this module 8,you should be able to:

  • Understand how to Add Lower Position
  • Understand how to Add Peer Postion
  • Understand how to Manage Position

Topics:

  • Adding Lower Position
  • Adding Peer Postion
  • Managing Position

Hands on:

  • How to Add Lower Position
  • How to Add Peer Postion
  • How to Manage Position

 

Module 9

Introduction to Position in the Organization Chart-2

Goal:

In this module,you will learn about the Introduction to Position in the Organization Chart-2.

Objective:

After completing this module 9,you should be able to:

  • Understand how to Define Internal Number Ranges
  • Understand how to used Advanced Position Management
  • Understand how to Assign Internal Number Ranges to Position

Topics:

  • Defining Internal Number Ranges
  • Advanced Position Management
  • Assigning Internal Number Ranges to Position

Hands on:

  • Definition of Internal Number Ranges
  • Advanced Position Management Concept
  • Assignment of Internal Number Ranges to Position

 

Module 10

Introduction to Data (.CSV) Files

Goal:

In this module,you will learn about the Introduction to Data(.CSV) Files.

Objective:

After completing this module 10,you should be able to:

  • Understand how to Export Employee
  • Understand how to Import Employee
  • Understand how to Manage Employee

Topics:

  • Exporting Employee
  • Importing Employee
  • Managing Employee

Hands on:

  • How to Export Employee
  • How to Import Employee
  • How to Manage Employee

 

Module 11

Data Models:Corporate Data Model

Goal:

In this module,you will learn about the Data Models:Corporate Data Model.

Objective:

After completing this module 11,you should be able to:

  • Understand Succession Data Model
  • Understand Country-Specific Corporate Data Model
  • Understand Country-Specific Succession Data Model

Topics:

  • Succession Data Model
  • Country-Specific Corporate Data Model
  • Country-Specific Succession Data Model

Hands on:

  • Succession Data Model Concept
  • Country-Specific Corporate Data Model Concept
  • Country-Specific Succession Data Model Concept

 

Module 12

Foundational Objects Configuration

Goal:

In this module,you will learn about Foundational Objects Configuration.

Objective:

After completing this module 12,you should be able to:

  • Understand Organizational Foundational Objects
  • Understand Job Foundational Objects
  • Understand Pay Foundational Objects

Topics:

  • Organizational Foundational Objects
  • Job Foundational Objects
  • Pay Foundational Objects

Hands on:

  • Organizational Foundational Objects Concept
  • Job Foundational Objects Concept
  • Pay Foundational Objects Concept

 

Module 13

Generic Objects,Cost Center

Goal:

In this module,you will learn about Generic Objects,Cost Center.

Objective:

After completing this module 13,you should be able to:

  • Understand Foundational Objects
  • Understand Workflow Configuration
  • Understand Event Reason
  • Understand Dynamic Role

Topics:

  • Foundational Objects
  • Workflow Configuration
  • Event Reason
  • Dynamic Role

Hands on:

  • Foundational Objects Concept
  • Workflow Configuration Steps
  • Event Reason Concept
  • Dynamic Role Concept

 

Module 14

Introduction to Proxy Management

Goal:

In this module,you will learn about the Introduction to Proxy Management.

Objective:

After completing this module 14,you should be able to:

  • Understand how to Add New Employee
  • Understand how to Hire New Employee
  • Understand New Hire Workflow
  • Understand how to Monitor Workflow

Topics:

  • Adding New Employee
  • Hiring New Employee
  • New Hire Workflow
  • Monitoring Workflow

Hands on:

  • Adding of New Employee
  • Hiring of New Employee
  • New Hire Workflow Configuration
  • Workflow Monitoring

Module 15

Introduction to Employee Profile

Goal:

In this module,you will learn about the Introduction to Employee Profile.

Objective:

After completing this module 15,you should be able to:

  • Understand Employee Self Service
  • Understand Manager Self Service
  • Understand Data Change Workflow

Topics:

  • Employee Self Service
  • Manager Self Service
  • Data Change Workflow

Hands on:

  • Employee Self Service Configuration
  • Manager Self Service Configuration
  • Data Change Workflow Concept

 

Module 16

Introduction to Role Based Permissions(RBP)

Goal:

In this module,you will learn about the Introduction to Role Based Permissions(RBP).

Objective:

After completing this module 16,you should be able to:

  • Understand how to Create User Permissions
  • Understand how to Create Administrator Permissions
  • Understand how to Create Permission Roles
  • Understand how to Create Permission Groups
  • Understand how to Manage Security

Topics:

  • Creating User Permissions
  • Creating Administrator Permissions
  • Creating Permission Roles
  • Creating Permission Groups
  • Managing Security

Hands on:

  • Creation of User Permissions
  • Creation of Administrator Permissions
  • Creation of Permission Roles
  • Creation of Permission Groups
  • How to Manage Security

 

Module 17

Introduction to Extended Markup Language(XML)

Goal:

In this module,you will learn about the Introduction to Extended Markup Language(XML).

Objective:

After completing this module 17,you should be able to:

  • Understand how to work with XML Pad
  • Understand Document Type Definition(DTD) Files
  • Understand how to Create Rules
  • Understand how to Modify Rules

Topics:

  • Working with XML Pad
  • Document Type Definition(DTD) Files
  • Creating Rules
  • Modifying Rules

Hands on:

  • How to work with XML Pad
  • Document Type Definition(DTD) Files Concept
  • Creation of Rules
  • Modification of Rules

Module 18

Introduction to Meta Data Framework(MDF)

Goal:

In this module,you will learn about the Introduction to Meta Data Framework(MDF).

Objective:

After completing this module 18,you should be able to:

  • Understand Generic Objects-Cost Centers
  • Understand how to Manage Advance Objects
  • Understand how to Manage UI Configuration

Topics:

  • Generic Objects-Cost Centers
  • Managing Advance Objects
  • Managing UI Configuration

Hands on:

  • How to work with Generic Objects-Cost Centers
  • How to Manage Advance Objects
  • How to Manage UI Configuration

 

Module 19

Picklist Management

Goal:

In this module,you will learn about the Picklist Management.

Objective:

After completing this module 19,you should be able to:

  • Understand how to work with Propogation Rules
  • Understand EC-Payroll Overview
  • Understand Leave of Absence Overview

Topics:

  • Working with Propogation Rules
  • EC-Payroll Overview
  • Leave of Absence Overview

Hands on:

  • How to work with Propogation Rules
  • EC-Payroll Overview Concept
  • Leave of Absence Overview Concept

 

Module 20

Introduction to Time Off

Goal:

In this module,you will learn about the Introduction to Time Off.

Objective:

After completing this module 20,you should be able to:

  • Understand how to Define Holiday Calendar
  • Understand how to Define Work Schedule
  • Understand how to Define Time Type
  • Understand how to Define Time Profiles
  • Understand how to set up Time Off for Employees

Topics:

  • Defining Holiday Calendar
  • Defining Work Schedule
  • Defining Time Type
  • Defining Time Profiles
  • Setting up Time Off for Employees

Hands on:

  • Definition of Holiday Calendar
  • Definition of Work Schedule
  • Definition of Time Type
  • Definition of Time Profiles
  • Set up Time Off for Employees

Module 21

Introduction to Goal Management

Goal:

In this module,you will learn about the Introduction to Goal Management.

Objective:

After completing this module 21,you should be able to:

  • Understand the Basics of Goal Plan Template
  • Understand the Extended Goal Plan Template
  • Understand how to Access Goal Plan from Menu
  • Understand SMART Goals
  • Understand Cascading Goals
  • Understand how to Execute Goals
  • Understand Goal Library

Topics:

  • Goal Plan Template-Basics
  • Goal Plan Template-Extended
  • Accessing Goal Plan from Menu
  • SMART Goals
  • Cascading Goals
  • Executing Goals
  • Goal Library

Hands on:

  • Goal Plan Template-Basics
  • Goal Plan Template-Extended
  • How to Access Goal Plan from Menu
  • SMART Goals Concept
  • Cascading Goals Concept
  • How to Execute Goals
  • How to use Goal Library

Module 22

Introduction to Performance Management

Goal:

In this module,you will learn about the Introduction to Performance Management.

Objective:

After completing this module 22,you should be able to:

  • Understand how to Access Performance of V12 Forms
  • Understand Performance Review
  • Understand how to Create Competencies
  • Understand Rating Scale
  • Understand Create Route Map
  • Understand Stack Ranker
  • Understand 360 Review
  • Understand Calibration Overview
  • Understand Compensation Overview

Topics:

  • Accessing the Performance of V12 Forms
  • Performance Review
  • Creating Competencies
  • Rating Scale
  • Creating Route Map
  • Stack Ranker
  • 360 Review
  • Calibration Overview
  • Compensation Overview

Hands on:

  • How to Access the Performance of V12 Forms
  • Performance Review Concept
  • Creation of Competencies
  • How to use Rating Scale
  • Creation of Route Map
  • Purpose of Stack Ranker
  • Advantages of 360 Review
  • Calibration Overview Concept
  • Compensation Overview Concept

 

Module 23

Introduction to Analytics

Goal:

In this module,you will learn about the Introduction to Analytics.

Objective:

After completing this module 23,you should be able to:

  • Understand how to Create Standard Reports
  • Understand how to Create Ad-Hoc Reports
  • Understand how to Create New Reports
  • Understand how to Create Filters

Topics:

  • Creating Standard Reports
  • Creating Ad-Hoc Reports
  • Creating New Reports
  • Creating Filters

Hands on:

  • Creation of Standard Reports
  • Creation of Ad-Hoc Reports
  • Creation of New Reports
  • Creation of Filters

Module 24

Introduction to Social Collaboration

Goal:

In this module,you will learn about Social Collaboration.

Objective:

After completing this module 24,you should be able to:

  • Understand SuccessFactors JAM
  • Understand SuccessFactors Mobile
  • Understand how to Activate Smartphone
  • Understand how to Register Smartphone

Topics:

  • SuccessFactors JAM
  • SuccessFactors Mobile
  • Activating Smartphone
  • Registering Smartphone

Hands on:

  • How to use SuccessFactors JAM
  • How to use SuccessFactors Mobile
  • How to Activate Smartphone
  • How to Register Smartphone

Module 25

Introduction to Integration

Goal:

In this module,you will learn about Integration.

Objective:

After completing this module 25,you should be able to:

  • Understand Side by Side Deployment
  • Understand Full Cloud Deployment
  • Understand Talent-Hybrid Deployment

Topics:

  • Side by Side Deployment
  • Full Cloud Deployment
  • Talent-Hybrid Deployment

Hands on:

  • Side by Side Deployment Concept
  • Full Cloud Deployment Concept
  • Talent-Hybrid Deployment Concept

Digital Marketing Training

About Proerp Academy

Proerp Academy is a leading E-Learning Platform both Online and Instructor-led training(Offline).We have trained the students and professionals across the globe in different technologies like  Big Data Hadoop,Amazon Webservices(AWS), Business Intelligence and Analytics,Big Data Analytics, Data Science Analytics and Digital Maketing.

We have efficient and affordable learning solutions that is accessible to the millions of interested students and professionals across the globe.

About the Course:

Proerp Academy’s Digital Marketing Online and Offline training will train the Students and Professionals  how to use Digital Marketing and How to perform Search Engine Optimization(SEO) effectively and efficiently.

This  Digital Marketing training also helps the Students and Professionals to upgrade the skills to the latest Digital Marketing and SEO technologies.

This Course provides the skills and knowledge of experienced Digital Marketing and SEO Experts.

This Course will provide you the necessary skills to implement Digital Marketing Techniques and SEO.

The Course provides you the overview of Digital Marketing ,Search Engine Optimization( SEO)  and Social Media Marketing(SMM).

Training Objectives:

  • Digital Marketing Fundamentals
  • Keywords Planning and Mapping
  • Website Planning and Maintenance
  • Search Engine Optimization-On-Page Optimization
  • Search Enginne Optimization-Off-Page Optimization
  • Pay Per Click Advertising
  • Local Business Listing
  • Social Media Marketing(SMM)
  • Web Analytics
  • Social Media Optimization
  • Content Marketing
  • Online Reputation Management
  • E-Commerce Marketing
  • Video Marketing
  • Affiliate Marketing
  • Adsense and Blog Marketing
  • Mobile Marketing

Module 1

Digital Marketing Funadamentals

Goal:

In this module,You will learn about Digital Marketing Fundamentals like Traditional Marketing,digital Marketing,Importance of Digital Marketing,Internet Marketing.

Objective:

After completing this module 1,you should be able to:

  • Understand Online Digital Marketing
  • Understand the Importance of Digital Marketing
  • Understand about Internet Marketing
  • Understand the difference between Traditional Marketing and Digital Marketing
  • Understand the significance of Donline marketing
  • Undertstandi Lead Generation
  • Understand how to convert Leads
  • Understand how to bring targeted traffic
  • Understand Visitors Engagement
  • Understand Performance Evaluation

Topics:

  • Intoduction to online Digital Marketing
  • Importance of Digital Marketing
  • How Internet Marketing works?
  • Traditional vs Digital Marketing
  • Increasing visibility
  • Lead Generation
  • Bringing Targetted Traffic
  • Converting Leads
  • Visitors Engagement
  • Performance Evaluation

 

 

Hands on:

  • Digital Marketing Fundamentals
  • Internet Marketing
  • Lead Generation
  • Performance Evaluation
  • Visitors Engagement
  • Increasing Visibility
  • Converting Leads
  • Traditional and Digital Marketing
  • Significance of online marketing in real world

Module 2

Website Planning and Maintenance

Goal:

In this module,You will learn about internet and websites,domain names and extensions,webserver and its types,types of websites,dynamic and static websites.

Objective:

After completing this module 2,you should be able to:

  • Understand Internet and Websites
  • Understand and Describe Domain names and Extensions
  • Understand and Explain Web server and its types
  • Understand Web hosting
  • Understand types of websites-Static and Dynamic Websites
  • Understand planning and conceptualization of a website
  • Understand Web pages and its structures

Topics:

  • Internet and Websites
  • Domain names and extensions
  • Web server and its types
  • Static Website
  • Dynamic Website
  • Planning and Conceptualization of Website
  • Web pages and its structures

 

Hands on:

  • Domain names and Extensions
  • Types of Websites
  • Dynamic Website
  • Static Website
  • Planning and Conceptualization of a Website
  • Web pages
  • Navigation of Web Pages

Module 3

Keyword Planning and Mappingg

Goal:

In this module,you will learn about Market research,keyword research and analysis,types of keywords.You will also learn about competitor website analysis,Search Engine,SEO fundamentals.

Objective:

After completing this module 3,you should be able to:

  • Understand Market research
  • Understand types of keywords
  • Understand tools used for keyword research
  • Understand competitor website analysis
  • Understand Search Engine
  • Understand SEO fundamentals and Concepts
  • Understanding Search Engine Result Pages(SERP)

Topics:

  • Market research
  • SWOT Analysis of a website
  • Types of Keywords
  • Localized keyword search
  • SEO fundamentals and concepts
  • Tools used for keywords research
  • Choosing right keywords to the project
  • Search Engine Result Pages(SERP)

 

Hands on:

  • Market Research
  • Localized Keyword Search
  • Competitor website analysis
  • SEO fundamentals and concepts
  • SWOT Analysis of a Website
  • Search Engine Result Pages(SERP)
  • Types of Keywords
  • How to Choose right keywords to the project

Module 4

Search Engine Optimization

Goal:

In this module,You will learn about meta data optimization,URL optimization,Internal Linking,301 Redirection,404 Error pages.You will also learn about H1,H2,H3 tags optimization,Image Optimization,Landing Page Optimization,Indexing and Caching,Creating XML Sitemap.

Objective:

After completing this module 4,you should be able to:

  • Understand Meta Data Optimization
  • Understand and Describe URL Optimization
  • Understand 301 Redirection
  • Understand 404 Error pages
  • Understand Image Optimization
  • Understand Landing page Optimization
  • Understand No-Follow and Do-Follow
  • Understand Indexing and Caching
  • Understand HTML validation using W3C
  • Understand Google Webmaster tool and website verification
  • Understand Canonical Implementation

Topics:

  • Meta data Optimization
  • URL Optimization
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1,H2,H3 tags optimization
  • Optimize SEO Content
  • Image Optimization
  • Landing Page Optimization
  • No-Follow and Do-Follow Techniques
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • Google Webmaster tools and Website Verification

Hands on:

  • Landing Page Optimization
  • No-Follow and Do-Follow Techniques
  • 404 Error Pages
  • 301 Redirection
  • H1,H2,H3 tags Optimization
  • Optimize SEO Content
  • Indexing and Caching
  • Creating XML sitemap
  • Creating Robot.txt
  • Canonical Implementation
  • Meta data Optimization
  • URL Optimization
  • Internet linking

Module 5

Search Engine Optimization(SEO)-On Page Optimization

Goal:

In this module,You will learn about link building  tips and techniques,Difference between White hat and Black hat SEO.You will also learn about Page rank,Alexa rank,domain authourity,backlinks.

Objective:

After completing this module 5,you should be able to:

  • Understand Link Building Techniques
  • Understand and Explain the difference between white hat and black hat SEO
  • Understand and Describe Page rank and Alexa rank
  • Understand Domain Authourity and Backlinks
  • Understand Directory Submission,Social Bookmarking Submission
  • Understand Search Engine Submission
  • Understand Web 2.0 Submission,Press Release Submission,Forum Submission,PPT Submission and PDF Submission
  • Understand and Describe Classified Submission,Business Listing and Blog Commenting

Topics:

  • Link Building Tips and Techniques
  • Page Rank and Alexa Rank
  • Domain Authourity
  • Backlinks
  • Difference between White hat SEO and Black hat SEO
  • Do’s and Don’ts in Link Building
  • Link Acquisition Techniques
  • Social Bookmarking Sumbission
  • Directory Submission
  • Article Submission
  • Search Engine Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Business Listing
  • Blog Commenting

Hands on:

  • Creating Backlinks
  • Understand and Describe Link Acquisition Techniques
  • Understand and work on Page Rank and Alexa Rank
  • Understand how to submit an Article
  • Understand how to submit a Forum
  • Understand how to submit a Directory
  • Understand how to submit a PPT
  • Understand how to submit a PDF
  • Understand how to submit a Search Engine
  • Understand how to Create Business Listings
  • Understand the difference between White hat SEO and Black hat SEO
  • Do’s and Don’ts

 

 

Module 6

Local Business Listing

Goal:

In this module,you will learn  about Google Places Optimization,NAP(Name  Address Place),citations using H Card and Local SEO.

Objective:

After completing this module 6,you should be able to:

  • Understand Google Places Optimization
  • Understand Local SEO
  • Understand and Explain NAP(Name Address Place)
  • Understand and Explain Citations using H Card

Topics:

  • NAP(Name Address Place)
  • Citations using H card
  • Local SEO

Hands on:

  • Local SEO
  • Citations using H Card
  • NAP(Name Address Place)

Module 7

SEO Updates and Analysis

Goal:

In this module,You will learn about Google Panda,Penguin,Humming bird algorithm.You will also learn about Webmaster and analytics tools,Competitor website analysis and backlinks building.

Objective:

After completing this module 7,you should be able to:

  • Understand Webmaster and Analytics tools
  • Understand and Describe how to recover website from Google Penalties
  • Understand and Explain Competitor website analysis and backlinks building
  • Understand and Describe Google Panda Algorithm
  • Understand Penguin Algorithm
  • Understand Humming Bird Algorithm
  • Understand and Explain Backlinks tracking,monitoring and reporting

Topics:

  • Google Panda Algorithm
  • Penguin Algorithm
  • Humming Bird Algorithm
  • Webmaster and Analytics Tools
  • How to recover your website from Google Penalties
  • Competitor website analysis
  • Backlinks Building
  • SEO Tools for Website analysis and Optimization

Hands on:

  • Backlinks tracking
  • Google Panda Algorithm
  • SEO Tools for Website Analysis and Optimization
  • Penguin Algorithm
  • Humming Bird Algorithm
  • Monitoring and Reporting
  • Competitor Website Analysis
  • Webmaster and Analytical Tools
  • Recovery of our website from Google Penalties

Module 8

Pay Per Click Advertising(PPC)

Goal:

In this module,You will learn about Pay Per Click Marketing,Importance and Benefits of PPC.

Objective:

After completing this module 8,you should be able to:

  • Understand Pay Per Click Marketing
  • Understand Search Engine Marketing
  • Understand and Explain Pay Per Click Search Engines
  • Understand and Describe the benefits of PPc

Topics:

  • Introduction to Pay Per Click(PPC)
  • Introduction to Search Engine Marketing
  • Major Pay Per click Search Engines
  • Importance and Benefits of PPC

Hands on:

  • Pay Per Click (PPC) Marketing
  • Search Engine Marketing-Overview
  • Important benefits of Pay Per Click(PPC)

Module 9

Google Adwords

Goal:

In this module,You will learn about Landing Page Optimization,Google Adwords Optimization,Google Adwords Account Structure.You will also learn about PPC Campaign Navigation,Click through Rates(CTRs),Creating Campaigns and Ad group .

Objective:

After completing this module 9,you should be able to:

  • Understand PPC Campaign navigation
  • Understand and Explain Google Adwords Editor
  • Understand and Describe Impression and Conversion
  • Understand Landing Page Optimization
  • Understand and Describe Google Adwords Optimization
  • Understand Tracking Code
  • Understand how to Analyze Competitor’s keywords
  • Understand and Describe how to create campaign,Ad Group and Ads
  • Understand and Explain Click through Rates(CTRs)
  • Understand Keywords Geo targeting for Ads Bidding
  • Understand and Explain Billing

 

 

Topics:

  • PPC Campaign Navigation
  • Single Account Vs My Client Center (MCC)Account
  • Impression and Conversion
  • Creating Campaigns,Ad group and Ads
  • Google Adwords Editor
  • Tracking Code
  • Keyword Research
  • Billing
  • Click Through Rates(CTRs)
  • Set up PPC Campaign
  • Landing Page Optimization
  • Google Adwords Fundamentals

Hands on:

  • Understanding of PPC Campaign Navigation
  • Understand and Work on Google Adwords Editor
  • Understand and Apply Keyword Research
  • Understand and Work on Click through Rates(CTRs)
  • Understand how to create Campaigns,Ad groups and Ads
  • Understand how to do Landing Page Optimization
  • Understand how to create Impression and Conversion
  • Understand how to set up PPC Campaign

Module 10

Bing and Yahoo Ads

Goal:

In this module,You will learn about Bing Ads,Creating Campaign,Ad Group,Ads,Keywords.You will also learn about types of Ads,Bing Ads Editor and Intelligence Tool.

Objective:

After completing this module 10,you should be able to:

  • Understand Bing Ads Center
  • Understand and Explain different types of Ads(Search Network,WAP Ads)
  • Understand how to Create Campaigns
  • Understand and Explain how to Create Ad Group andAds
  • Understand and Create Keywords
  • Understand how to connect Google Adwords Account
  • Understand Conversion tracking with analytics
  • Understand about Intelligence Tool
  • Understand and Explain Account Settings

Topics:

  • Introduction to Bing Ads Center
  • Type of Ads(Search Network, WAP Ads)
  • Creating Campaign
  • Creating Ad Groups
  • Creating Ads
  • Creating Keywords
  • Intelligence Tools
  • Connecting Google Adwords Account
  • Conversion tracking with analytics

Hands on:

  • Creating Campaign
  • Creating Keywords
  • Creating Ad Groups
  • Creating Ads
  • Understand how Intelligence tools are used
  • Understand clearly the different types of Ads(Search Network,WAP Ads)
  • Understand conversion tracking

Module 11

Social Media Marketing(SMM)

Goal:

In this module,You will learn about Social Media Marketing(SMM),Social Medial Websites,Social Media Optimization Concepts,Image Optimization and Networking.

Objective:

After completing this module 11,you should be able to:

  • Understand what is Social Media Marketing(SMM)
  • Understand and Explain how social media can influence marketing strategies
  • Understand and work on different social media websites
  • Understand the different types of social media websites
  • Understand and work on different social media optimization concepts(Facebook Page,Google+,LinkedIn,You Tube,Pinterest,Instagram Optimization
  • Understand and Describe Image Optimization and Networking

Topics:

  • Introduction to Social Media Marketing(SMM)
  • How Social Media can Influence marketing Strategies
  • Introduction to Social Media Networks
  • Different types of Social Media Websites
  • Facebook page Optimization
  • Google+ Optimization
  • LinkedIn Optimization
  • You Tube Optimization
  • Pinterest Optimization
  • Instagram Optimization
  • Image Optimization
  • Hashtags

Hands on:

  • Social Media Marketing Websites
  • Social Media Optimization Techniques
  • Facebook Optimization
  • Instagram Optimization
  • Image Optimization
  • You Tube Optimization
  • LinkedIn Optimization
  • Google+ Optimization
  • Hashtags

Module 12

Social Media Optimization(SMO)

Goal:

In this module,You will  learn about Fan page,Profile,group,Google and Bing Analytics.You will also learn about integrating websites with analytics,Exit rate Vs Bounce rate,Filters and Segments.

Objective:

After completing this module 12,you should be able to:

  • Understand Exit Rate Vs Bounce Rate
  • Understand and Explain Filters and Segments
  • Understand and Describe how to set up goals and tracking traffic
  • Understand how to integrate Adwords with Analytics
  • Understand and Explain the performance of marketing Campaigns
  • Understand how to integrate websites with analytics
  • Understand and Explain Google Analytics
  • Understand Bing Analytics
  • Understand Conversion tracking and reports
  • Understand Customized reports

Topics:

  • Google and Bing Analytics
  • Setting up funnels in goals
  • Integrating Adwords with Analytics
  • Integrating website with Analytics
  • Measuring the performance of the marketing campaign
  • Filters and Segments
  • Customized reports
  • Monitoring traffic sources and behavior
  • Conversion tracking and reporting

Hands on:

  • Integrating websites and Analytics
  • Integrating Google and Bing Analytics
  • Understand how to work with Filters and Segments
  • Understand Customized reports
  • Monitoring traffic sources
  • Conversion tracking
  • Reporting
  • Understand the performance of the marketing campaigns

 

 

 

 

 

Module 13

Content Marketing

Goal:

In this module,You will  learn about content marketing and management,kerywords research,Template creation for content,Content distribution to increase traffic and sales.

Objective:

After completing this module 13,you should be able to:

  • Understand keyword research
  • Understand how to write compelling content
  • Understand template creation for content
  • Understand unique ways to write content
  • Understand optimizing content for search engine

Topics:

  • Introduction to content marketing and management
  • Writing compelling content
  • Template creation for content
  • Optimizing content for search engine
  • Content distribution to increase traffic and sales
  • Keywords research

Hands on:

  • Keyword research
  • How to write content
  • Template creation for content
  • Content distribution to increase traffic and sales
  • Content marketing and management

 

 

 

 

Module 14

Online Reputation Management-E-commerce Marketing

Goal:

In this module,You will  learn about E-commerce,Online shopping website promotion,SEO for E-commerce Websites,Solid E-commerce Websites,Content Optimization Strategy.You will also learn about Brand Building Tools and Apps,Positive and Negative Brand Building.

Objective:

After completing this module 14,you should be able to:

  • Understand E-Commerce and uses
  • Understand and Describe Online shopping website promotion
  • Understand Content optimization strategy
  • Understand Brand Building
  • Understand how to promote brand awareness
  • Understand and Describe Positive and Negative Brand Building
  • Understand how to rebuild brand image

Topics:

  • E-Commerce
  • Online shopping website promotion
  • Content Optimization strategy
  • Using affiliate programs to promote your E-commerce website
  • Brand Building
  • Positive and Negative Brand Building
  • Promoting Brand Awareness
  • Rebuilding Brand Image

Hands on:

  • Content Optimization Strategy
  • Brand Building
  • Promoting Brand Awareness
  • Affiliate programs to promote E-commerce website
  • Online shopping website promotion

 

 

Module 15

Mobile Marketing

Goal:

In this module,You will  learn about Importance of Mobile Marketing,Forms of Mobile Marketing,Mobile targeting and segmentation,SMS marketing.

Objective:

After completing this module 15,you should be able to:

  • Understand the forms of mobile marketing
  • Understand and Describe Mobile targeting and segmentation
  • Understand SMS marketing
  • Understand how to measure and manage campaign
  • Understand and Explain the importance of mobile marketing
  • Understand Geo targeting campaigns for mobile users

Topics:

  • Importance of Mobile Marketing
  • Fundamentals of Mobile Marketing
  • Content Marketing
  • Mobile targeting and segmentation
  • SMS Marketing
  • Forms of Mobile Marketing
  • Geo targeting campaigns for mobile users

Hands on:

  • How to create content marketing
  • Understand how to create SMS marketing
  • Understand different forms of mobile marketing
  • Understand mobile targeting and segmentation
  • Importance of Mobile Marketing
  • Fundamentals of Mobile Marketing

 

 

 

Module 16

Video Marketing

Goal:

In this module,You will  learn about Importance of Video Marketing,You Tube Marketing,Types of You Tube Ads,Video Ad Groups,You Tube Marketing Strategies.

Objective:

After completing this module 16,you should be able to:

  • Understand the Importance of Video Marketing
  • Understand Video Campaigns
  • Understand different types of You Tube Ads
  • Understand You Tube Marketing
  • Understand how to develop You Tube Marketing Strategies
  • Understand Video Ad Groups
  • Understand Bid Strategies
  • Understand how to bring visitors to your website using You Tube Videos

Topics:

  • Importance of Video Marketing
  • Video Campaigns
  • You Tube Marketing
  • Video Ad Groups
  • Targeting Options
  • Bid Strategies
  • You Tube Ads

Hands on:

  • You Tube Marketing
  • Video Ad Groups
  • How to Create You Tube Ads
  • How to Create Video Campaigns
  • How to Create Bid Strategies

 

 

Module 17

Affiliate Marketing

Goal:

In this module,You will  learn about Fundamentals of Affiliate Marketing,Ways to perform Affiliate Marketing,How to get approved from Affiliate Agencies.

Objective:

After completing this module 17,you should be able to:

  • Understand the Fundamentals of Affiliate Marketing
  • Understand different ways to perform Affiliate Marketing
  • Understand live examples of how affiliate marketers earn money online
  • Understand how to get approval from Affiliate Agencies
  • Understand how peoples are earning millions of dollars via affiliate marketing

Topics:

  • Fundamentals of Affiliate Marketing
  • Ways to perform Affiliate Marketing
  • How to get approval from Affiliate Agencies
  • Examples of how Affiliate Marketers earn money online
  • Getting Approval from Commission Junction

Hands on:

  • Different ways to perform Affiliate Marketing
  • How to get approval from Affiliate Agencies
  • How to get Approval from Commission Junction
  • Fundamentals of Affiliate Marketing
  • How to earn money online

 

 

 

 

 

Module 18

Adsense and Blog Marketing

Goal:

In this module,You will  learn about Blogging,Adsense Program,Tricks to get Adsense approved by Google,Facebook Analytics.You will also learn about Creating Facebook Page for Business,Database Management and Lead Generation.

Objective:

After completing this module 18,you should be able to:

  • Understand Blogging
  • Understand Adsens Program
  • Understand and Describe Facebook Advertising and its types
  • Understand how to create adverstising campaigns
  • Understand Facebook Analytics
  • Understand Conversion tracking
  • Understand how to connect Apps with Fan pages
  • Understand and Explain how to use third party applications on Facebook
  • Understand and Explain CPC Vs  CPM  Vs  CPA

Topics:

  • Blogging
  • Adsense Program
  • Facebook Advertising
  • Connecting Apps with Fan Pages
  • Creating Facebook Pages for Business
  • Facebook Analytics
  • Database Management and Lead Generation
  • Creating Advertising campaigns
  • CPC Vs  CPM  Vs CPA
  • Conversion tracking

Hands on:

  • Creating Adsense Program
  • How to Create Blogs
  • Creating Facebook Pages for Business
  • How to use Facebook Analytics
  • How to create Advertising campaigns
  • How to do Conversion tracking
  • CPC Vs CPM  Vs  CPA

Module 19

Twitter Marketing

Goal:

In this module,You will  learn about Twitter Marketing,Product Brand Promotion,Adevertising on Twitter.

Objective:

After completing this module 19,you should be able to:

  • Understand Twitter Marketing
  • Understand Followers,Retweets,Clicks ,Conversions,Hashtags
  • Understand and Describe Product brand promotion and activities
  • Understand and Explain Apps Installation and Engagement
  • Understand Advertising on Twitter

Topics:

  • Introduction to Twitter
  • Creating Strong Profiles on Twitter
  • Product Brand Promotion and Activities
  • Followers
  • Retweets
  • Clicks
  • Conversions
  • Hashtags
  • Apps Installations
  • Engagement
  • Advertising on Twitter

Hands on:

  • Creating Strong Profiles on Twitter
  • Understand how to create Followers,Retweets,Clicks
  • How to make conversions
  • How to install Apps
  • How to create advertising on Twitter

 

Module 20

LinkedIn Marketing

Goal:

In this module,You will  learn about LinkedIn Marketing,Individual Profile,Company Profile,Database Management ,Lead Generation,LinkedIn Advertising.You will also learn about Branding on LinkedIn,Conversion tracking and reporting.

Objective:

After completing this module 20,you should be able to:

  • Understand LinkedIn Marketing
  • Understand and Describe Database Management
  • Understand how to generate leads
  • Understand and Create LinkedIn Advertising
  • Understand how to increase ROI through LinkedIn Ads
  • Understand Marketing on LinkedIn groups
  • Understand the difference between Individual Profile and Company Profile

Topics:

  • Introduction to LinkedIn Marketing
  • Branding on LinkedIn
  • LinkedIn Advertising
  • Increasing ROI through LinkedIn ads
  • Individual Profile and Company Profile
  • Conversion Tracking and reporting

Hands on:

  • How to Create LinkedIn Advertising
  • How to increase ROI through LinkedIn ads
  • Understand how to create branding on LinkedIn
  • Understand the differences between Individual Profile and Company Profile
  • Conversion Tracking

Module 21

You Tube Marketing

Goal:

In this module,You will  learn about You Tube Channel  Creation,Display Ads,Stream Ads,Video App Install Promotion and Video Shopping Promotion.

Objective:

After completing this module 21,you should be able to:

  • Understand You Tube Marketing
  • Understand how to create You Tube Channels
  • Understand how to create Display Ads
  • Understand how to create video shopping promotion
  • Understand how to install video apps

Topics:

  • You Tube Marketing
  • Creating Display Ads
  • Creating You Tube Channels
  • Creating video shopping promotion
  • Video Apps Installation

Hands on:

  • Understand how to Create You Tube Marketing
  • Understand how to Create Display Ads
  • Understand how to create Video shopping promotion
  • Understand how to create You Tube Channels
  • Understand how to install video apps

 

 

 

 

 

Module 22

Web Analytics

Goal:

In this module,You will  learn about Web Analytics,Google Adsense Account setup,Placing Ad Codes on blog or website.

Objective:

After completing this module 22,you should be able to:

  • Understand Web Analytics
  • Understand and Describe Google Adsense Account Setup
  • Understand how to place Ad Codes on Blog
  • Understand how to place Ad Codes on Websites

Topics:

  • Introduction to Web Analytics
  • Google Adsense Account Setup
  • Placing Ad Codes on Blog
  • Placing Ad Codes on Websites

Hands on:

  • Understand how to place Ad Codes on Websites
  • Understand how to place Ad Codes on Blog
  • Understand how to setup Google Adsense Account